One of the most notable innovations of 2022 was the advent of neural networks and other AI tools, such as Midjourney, DALL-E 2, and Chat GPT. The generative design industry is currently experiencing significant growth, and while it may not be perfect yet, its capabilities are already yielding valuable benefits.
Will AI tools replace designers?
We believe that AI tools cannot replace human designers. While having great potential, it can only generate designs based on specific requests and pre-existing internet files, lacking the unique creative touch of a human. Designers are responsible for understanding their clients' needs and goals and providing solutions to challenges, a task beyond simple picture creation. Our motto, "results that matter," highlights the importance of delivering meaningful outcomes. AI tools are seen as a way to enhance designers' efficiency and productivity. While modern AI can generate designs without research even better than novice designers, becoming a designer requires more profound problem-solving skills
However, AI is already changing day-to-day workflow. By handling routine tasks like resizing banners and image creation, AI tools allow focus on more critical and creative projects. This shift has given designers more time to tackle complex issues and deliver better results, freeing them from the constraints of mundane tasks.
How do we use Midjourney?
At the moment, we are incorporating Midjourney into daily tasks. To maximize its benefits, we have held a series of meetings to determine the best way to provide specific requests to the AI system and extract the results we need for work.
Additionally, to make the experience enjoyable and lighthearted, we held a competition to see who could create the best company-related images. The winning images will likely be featured on our social networks, including Facebook, Instagram, and LinkedIn. So stay tuned to our channels!
Constructing graphics for a client's gaming app
Recently, we worked on a game project that required graphics that mimicked natural textures like stone, wood, water, clay, etc. Initially, our designer manually created these graphics, which took him approximately 12 hours per design option.
However, when we introduced Midjourney, our designer created two design options for a similar task in just 2 hours. This drastic improvement in efficiency highlights the potential of AI tools to revolutionize the design process.
Creating mood boards
In UI design, mood boards are critical to align designers and clients on design preferences and style. They also help understand target user preferences.
Before AI, creating mood boards took 2-5 hours of searching through designer resources and stock sites. Now, the tools are so progressive that this task can be completed in just 40 minutes, saving valuable time for higher-level tasks. The use of AI in the design process demonstrably brings practical benefits.
Working with client logos
A company's logo is crucial in building brand awareness and establishing a solid brand image. Traditionally, designers would spend significant time brainstorming and imagining ideas for a client's logo.
But with AI, this process has become much more straightforward. By inputting specific requests into the AI system, designers can quickly view potential logo options, gather ideas, download the chosen design, convert it to a vector file, and continue working on it. It streamlines the initial stages of creating branding elements, making the process faster and more efficient.
Simplifying the creation of marketing materials
By inputting the desired style, designers are presented with images that can be used to create post covers, banners for case studies, and other materials. No more routine, mundane tasks.
How do we use Chat GPT?
Helps with desk research for projects
ChatGPT assists the Linkup Studio team with desk research by providing quick and relevant information that includes:
- Answering questions related to user experience, design principles, and best practices, providing a starting point for further research.
- Examples and case studies that illustrate concepts and inform the research process.
- Sources for relevant articles, reports, and books on a specific topic and formulating assumptions and hypotheses about the product and its users.
- Summaries of complex reports or info, making it easy to get and go on to further product development stages.
- Creating user personas based on demographics and user behavior information to better understand the product target audience.
Our specialists have extensive experience working with various projects, products, and services. So upon getting the info from AI, they know how to separate the essential from the insignificant.
Assists in UX writing
It helps designers create compelling and engaging UX content for products: product descriptions, error messages, and onboarding materials. Chat GPT ensures better writing style and tone consistency across different sections of a product or multiple products. It also improves language used in UX writing by suggesting alternative phrasing or correcting grammar and spelling errors. It even helps generate ideas, as well.
Improves briefs for multicultural clients
We regularly cooperate with clients from different world parts and continents. ChatGPT assists us in providing information and insights into cultural differences and helping to ensure effective communication. It includes cultural context (norms, values, and customs in different regions), translating language with taking cultural nuances into account, supervising communication styles, decision-making processes, and business practices.
Speeds up frontend coding of not difficult elements.
ChatGPT provides suggestions and examples of code for specific design elements and animations. Furthermore, tools and techniques, such as auto-generated CSS and frontend frameworks, streamline the frontend coding process of Figma mockups. Designers can now handle 70% of simple design projects in Webflow with the help of ChatGPT, eliminating the need to involve frontend developers all the time. Despite Webflow being helpful in creating simple websites, ChatGPT remains a valuable tool as it saves the team’s time.