..svg)
These days, planning a trip isn’t as simple as it used to be. There’s a lot more uncertainty – changing health guidelines, unexpected disruptions, and safety concerns depending on where you're going. That’s really the reason SafeTravy came to life. The whole idea was to make people feel more prepared and confident when they travel, not overwhelmed.The platform brings everything together in one place: real-time alerts, local risk levels, health updates, and emergency contacts, so travelers don’t have to search all over the internet to stay informed.
To help get it off the ground and into people’s hands, SafeTravy teamed up with Linkup Studio. We were brought on to handle the marketing end-to-end – strategy, content, paid ads, social media, SEO, multilingual UX, and website development. The goal was straightforward: get the platform in front of the right people, help them understand what it offers, and drive strong early adoption in markets that made the most sense for launch.
.svg)
.svg)
Effectively positioning itself in a competitive market was a crucial challenge for SafeTravy. The platform needed to clearly communicate the advantages of its features. In a market traditionally dominated by B2B solutions for corporate clients, it had to set itself apart as a B2C platform that served individual clients. Making a travel risk management solution easier for users to comprehend and trust while also making sure the product resonated with important target markets was the challenge.
In order to ensure a successful go-to-market strategy, the primary objective was to launch the platform in particular regions, such as Australia, Germany, Spain, and France, while keeping its messaging simple enough for potential users to fast understand the value it offered.
To support a successful launch, we executed a full-funnel marketing strategy covering research, positioning, UX, and activation.
Discovery & Audience Research. We began with an in-depth discovery phase. It quickly became clear that SafeTravy’s target audience wasn’t just “frequent travelers” – it included clearly defined groups with unique motivations and pain points: remote workers, families, business travelers, and high-risk segments such as LGBTQ+ individuals. Through this process, we identified gaps in the market and refined SafeTravy’s audience segments. We then built Ideal Customer Profiles (ICPs), mapped out user journeys, and aligned our messaging around trust, simplicity, and preparedness. Supporting research included competitive audits, trend analysis, SWOT, and channels planning.
Design Refresh, UI/UX & Localization. To strengthen the product’s first impression, we updated the brand visuals – including logo, color palette, and core UI components. More importantly, we overhauled the user experience to reduce friction and improve access to critical tools such as live alerts and safety maps. A key element of this work was localization. We developed and launched versions of the website in English, Spanish, German, and French. This directly supported adoption in the target regions and increased engagement by reducing language barriers.
SEO & Content Strategy. SEO served as a foundation for long-term visibility. We conducted keyword research across informational and transactional queries, then built a semantic core to inform content planning and site architecture. Our content strategy focused on credibility and utility. Articles and landing pages addressed key traveler concerns while reinforcing SafeTravy’s role as a trusted resource. This content helped the platform rank organically for hundreds of relevant queries, supporting both discovery and trust-building.
Paid Media & Social Campaigns. To generate immediate traffic and test messaging, we launched a multi-channel advertising strategy:
We also deployed retargeting to re-engage visitors who hadn’t yet converted. This increased efficiency and conversion rates across all performance channels.
