Kanzy

Marketplace app for luxury customers

United Arab Emirates Retail phone Lottery Marketplace

The Linkup team has become a fully committed technology and UX/UI design partner for the client. We have developed a unique blended mobile app from scratch, combining marketplace features and lottery elements. It enables users to buy luxury goods and participate in prize drawings, enjoying the sense of belonging to an elite club. The solution confidently stands out among niche competitors and complies with Sharia law for its launch in the UAE. Сurrently, new features and product enhancements are under development.

Deliverables:

Lottery Marketplace From Scratch

Total product duration:

Oct 2020 - Mar 2021

Involved Team:

9 members

Learn about client needs, workflow steps, and the solution brought forward by Linkup experts

ClIENT & BUSINESS CHALLENGE

Conneting dots between Sharia laws and lotteries

The client approached our team with an idea for a blended app. The challenge was that similar products already existed on the market, and he needed to get an innovative turnkey solution with a visually unique design and advanced functionality to win the loyalty and trust of the target audience. Another challenge was that the application had to comply with strict religious regulations in the UAE.

PROJECT DESCRIPTION

Finding the design concept

In the process of creating an application that will achieve all of the above-stated goals, our team carried out the following:

  • Conducting in-depth market research. We studied existing competitors' solutions, investigated state and religious requirements for lottery and marketplace platforms, and built the architecture of the future Kanzy app. 
  • When creating the design, we focused on the elite segment of the audience. Also, the product collaborates with reputable brands, so we came up with a stylish and engaging interface only after three iterations of work and additional modifications. Our design was not only clear and attractive, but it also made the complex structure of the app easier to use. 
  • Creating a reliable and scalable backend system that would correctly perform all of the actions envisioned for the application. It included all the classic e-commerce features with the addition of lottery functions. 
  • An unexpected business idea change. When the application was already in development and nearly fully tested, the client turned the vector and decided to add marketplace features. We faced the arduous task of keeping the completed solutions as much as possible and adding extra features so that everything would run flawlessly and smoothly. 
  • Implementing the QR code scanning function. When we executed all the necessary parts, the client asked to add QR scanning to help customers get extra bonuses from buying Kanzy partners' goods by scanning the printed code. We appropriately added the feature to the overall interface.
Project Overview

1 Week

Process

  • Learning the project, understanding the idea, business, scope, etc.

Deliverables

  • Project overview

Initial
Communication

Initial
Analysis

Discovery

10 Weeks

Process

  • Analyzed the business process
  • Prepared requirements for the design phase
  • Designed the information architecture
  • Prepared scope for estimation
  • Conducted estimation session

Deliverables

  • Business process model
  • Specification for design
  • User flow
  • Wireframes in Figma
  • Development plan with cost and timeline estimation

Business
Analysis

UX
Design

Development
plan

MVP Release

3 Months

Process

  • Designed user interface and other components
  • Described specification
  • Development
  • QA
  • Final design review and fixes
  • Users review and enhancements
  • Release

Deliverables

  • UI design in Figma, UI kit
  • Developed and verified system, Landing and Admin panel

Adjustments &
New Functions

Define User Feedback
& Client Requirements

Record
Changes

Testing
& Review

Development

UI/UX
Design

Sprint
Planning

Project Overview

1 Week

  • Initial Communication
  • Initial Analysis

Discovery

10 Weeks

  • Business Analysis
  • UX Design
  • Development plan

MVP Release

3 Months

  • Adjustments & New Functions
  • Define User Feedback & Client Requirements
  • Record Changes
  • Testing & Review
  • Development
  • UI/UX Design
  • Sprint Planning
Skip section

Project Overview

1 Week

Process

  • Learning the project, understanding the idea, business, scope, etc.

Deliverables

  • Project overview
two
one

solution

Next-level luxury lottery app

Linkup complied with all the client's requirements and delivered the Kanzy mobile app, combining the functions of a marketplace and a lottery platform. Our team developed processes to interact with the products, such as purchasing, adding them to wishlists, and more. Then built a system to automatically send lottery tickets to the customers after their purchases to further participate in prize draws. We also implemented QR code scanning so the customers could get additional bonuses.

The solution meets all the UAE and North African state requirements. Our experts provided comprehensive UX/UI product design, full-stack development, and QA services. In the next stages of development, we are going to include blockchain payment options and add other features to improve user convenience even further.

Technology Stack:

AWS

Ruby on Rails

PostgreSQL

Firebase

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