Linkup Studio made a critical redesign of the OMG Network platform, marking its ascent in the competitive cryptocurrency market with a standout, modern design. Our team's efforts in revamping the interface resulted in a user-friendly experience, characterized by accessible language and an intuitive layout, setting OMG Network apart in an industry often challenged by user accessibility.
This transformation, pivotal in attracting and retaining a diverse user base, significantly contributed to the success of Boba Network, a primary collaborator with OMG Network. By November 2021, Boba Network achieved the second-highest total value locked (TVL) among Layer 2 solutions (link), a testament to the effectiveness of our design and usability enhancements.
Through our strategic design interventions, OMG Network has broadened its global impact, now serving over 10 million people in 92 countries. Linkup Studio's role in this journey has not only enhanced the platform's functionality but also solidified its standing as a formidable entity in the blockchain sector.
Alan Chiu, a California-based tech entrepreneur, approached Linkup Studio with a significant challenge. His platform, a leading provider of secure multiparty computation services with over 10 million users in 91 countries, needed a design overhaul. The focus was on Boba Network, a core contributor to OMG Network, known for its Ethereum Layer 2 Optimistic Rollup scaling solution.
The platform, while technically advanced, lacked an intuitive and user-friendly interface, which was crucial for its role as a preferred platform for decentralized application developers. The existing design did not fully cater to the diverse needs of its global user base, potentially impacting its market position.
Linkup Studio’s task was to completely reimagine the platform’s design, making it simple, memorable, and intuitive. This meant creating an interface that resonated with a broader audience, simplifying the complexities of decentralized transactions. The goal was to transform the platform into a user-friendly gateway, solidifying OMG Network’s standing in the decentralized finance world.
Our project with OMG Network began with a foundational phase focused on extensive research and analysis, setting the stage for a comprehensive overhaul of the user interface and experience. This process included: