Web design for a blockchain augmenting solution

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About the client

The client is the largest provider of secure multiparty computation services, serving more than 10 million users across 91 countries. It creates decentralized infrastructure solutions that serve the next billion users, leading with Boba Network.

Country

USA

Industry

Consumer Services

Business challenge

Our job was to provide a seamless, up-to-date, and easy-to-use design to help the platform stand out among competitors and ensure its role as one of the premier platforms for developers of decentralized applications.

Thus, we aimed:

To create the design for the OMG crypto exchange platform from scratch that would generate a simple, memorable and instinctive experience.

To create an intuitive and simplified layout that could be easily understood by a larger public.

The solution

We created a system structure that would flawlessly reflect the way it functions in order to help the end-users understand where they (and their money) are at each given moment. Thus, a thorough analysis of the competitors’ logic and the cryptocurrency market standards, the specific features and requirements of our platform and its technical limitations made us realize the main pain points were: the system login, the reflection of the active layer in the system, and switching between the layers within the system.

Therefore, we:

Created a visually clean design that would not distract the users despite the specifics and complexity of the crypto-exchange processes

Designed, adapted, and revised the navigation system to make it as convenient to use as possible

Developed a simple language throughout the website in order to provide an accessible platform for users who already have experience of managing cryptocurrency transactions.

Process

Apart from the design concept development and layout planning, the design process included in-depth business requirements and competitor analysis, color study and accessible language implementation to make the platform stand out among its competitors and reach out to all potential customers.

Wireframing

To go from idea to design faster we have prepared a comprehensive set of ready-to-use components, templates, and more.

Typography and colors pallette

Key features

We significantly improved the language and explanation for the end-user. what’s more, such authentication via blockchain wallets strengthens the security of the solution itself. It eliminates the fuss of using passwords that can be either forgotten or broken

We significantly improved the language and explanation for the end-user. what’s more, such authentication via blockchain wallets strengthens the security of the solution itself. It eliminates the fuss of using passwords that can be either forgotten or broken

We facilitated a clearer understanding of which layer and network are currently active. This helps end-users to focus on their processes rather than spend hours figuring out how to operate the platform. A transparent system structure also aids in attracting new users that have little practice in using blockchain augmenting solutions.

We added more information and did our best for bridging UX enhancement. Optimized modal screens and upgraded cross-chain bridges make the user workflow even more efficient. Thus, the end-users now experience a faster and easier exchange of data or tokens.

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Outcome

The OMG platform managed to enter the cryptocurrency market with a competitive modern design. Its accessible language and easy layout successfully attracts and keeps users from all segments. 

Due to its robust design, scalability, instant transactions and ease of use, the contributor to OMG Network - Boba Network - reached second place regarding total value locked (TVL) among L2 solutions in November 2021.

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