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Toto is a community-powered change platform for social activists that helps make a global impact with minimal effort. With Linkup Studio’s services, Toto now tackles pressing issues in people’s local areas with an easy-to-use AI letter-writing assistant. It helps people create appropriate appeals in minutes and connects with the proper government officials. This helps save time on tedious manual writing, removes the fear of making mistakes, and avoids the waste of time by sending letters to the wrong officials. The platform also allows for tracking the mail history after its creation to make sure voices are heard.
Unlike major social networks, which often feature useless lamentations about issues, we worked hard with the client to focus Toto on practical actions. With our collaboration, it’s now a comprehensive social network and a free community that invites people to join and participate in addressing problems, ensuring they are not alone in their viewpoints. Users discuss issues and create their individual corresponding letters with the intelligent AI-powered writing tool. The system uses gamification to motivate active users.
Our expert team created visually striking mobile-first designs and a friendly brand tone to make Toto especially useful and appealing to young, proactive change-makers. So far, Toto stakeholders are actively attracting users through marketing campaigns.
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64% of Canadians feel they can't trust their politicians. Many of them face a multitude of social challenges, including high housing costs, steep grocery and gas prices, and difficulties securing a comfortable retirement. The list goes on. Social activists work tirelessly for change but often feel ignored by the government.
It was the reason why the founders came to us to help them create their platform. They wanted us to create product designs that would cater to the specific preferences and needs of the young and active change-makers in Canadian society. They wanted to help them make a tangible change and organize an active, thematically-based community to create a sense of unity among users.
Our team's main goal was to streamline activists' efforts to achieve their results in society faster and more conveniently. To accomplish this, we partnered with the customer's team and delivered product designs that made a significant impact. Here are some of the tasks we faced and addressed.
