Wholesum Food Calculator
USA Consumer Services web Food Service
Linkup Studio expertly designed, developed, and launched the Wholesum platform back in 2016. Since its inception, group meal planning has been simplified for a range of users, from outfitters and summer camps to B&Bs and university outdoor programs. The platform seamlessly adapts recipes and shopping lists according to group sizes while accommodating dietary needs and ingredient substitutions. Users can effortlessly craft shareable meal plans, calculate costs, and schedule meals on a calendar.
Wholesum proudly collaborates with over 20 official partner organizations and is actively involved in 6 communities, including the American Camp Association, America Outdoors, AORE, among others. These features have already saved “tons of hours” for Wholesum customers. The platform boasts over 500,000 recipes contributed by its user base. Our team recently integrated AI features to enhance its functionality, enabling users to craft a new recipe with a single click and efficiently consolidate existing recipes. To further enrich the user experience, we've also rolled out a mobile app and undertook a comprehensive product redesign.
Discover how Linkup Studio transformed group meal planning, making it a breeze for users across various industries.
ClIENT & BUSINESS CHALLENGE
Two founders from Montana approached the Linkup Studio team with an intriguing product idea for businesses that organize outdoor activities.
Many of these companies expressed difficulties in accommodating a fluctuating number of guests, each with their unique dietary needs. Some mentioned their reliance on outdated Excel spreadsheets — messy, confusing, and decipherable only by those "in the loop." These individuals needed to possess a deep understanding of outfitting, along with the know-how to tweak shopping lists, do intricate manual calculations, and plan efficiently. Such processes are not the case for companies desiring to grow.
This product idea was to alleviate all these manual work challenges, aiming to streamline every workflow step for outdoor group meal planning.
Our primary aim was to cater to all user needs and ensure they had the best customer experience on both the website and mobile apps. To achieve this, we collaborated closely with the founders during the entire development of Wholesum.
Over a span of 7 years, our collaboration with the client culminated in the creation, launch, and continual enhancement of the Wholesum web platform, mobile app, and landing page.
At its core, Wholesum is a user-friendly platform designed to streamline group meal planning for diverse organizations. Regardless of their size or the nature of their activities, users can utilize tools to instantly craft new recipes using intelligent AI, or make manual adjustments. The platform then assists in selecting ingredients that cater to specific dietary needs for outdoor events, and in creating day-to-day menus. Based on these choices, Wholesum generates a detailed shopping list tailored to the event.
Lewis & Clark Trail Adventures attest to Wholesum being a pivotal game-changer for their business. The platform’s adaptive design ensures seamless adjustments responding to changing guest counts. It automatically adjusts food quantities, streamlining the planning process. This solution obviates the need for dedicated personnel to manage complex Excel sheets for meal planning. Instead, it provides an intuitive space for organizing, managing, and modifying plans. As a result, businesses can pivot their focus towards expansion and diversifying their activities, knowing that group meal planning is efficiently handled.
Ruby on Rails
Founder & Owner