Our primary aim was to cater to all user needs and ensure they had the best customer experience on both the website and mobile apps. To achieve this, we collaborated closely with the founders during the entire development of Wholesum.

   
• Market Analysis & Continuous Oversight. Both pre and post-launch, our team at Linkup Studio consistently evaluated the outdoor meal planning market landscape. As a committed tech and design partner, we continually advise clients on necessary changes, from UX/UI enhancements to technological advancements.
   
• Recipe Development. Empowering users with a simplified recipe creation experience was central to our mission. We harnessed the capabilities of Chat GPT and integrated its most cost-effective version via a custom-designed API. Through this AI enhancement, our team provided users with the ability to input a meal title, click once, and immediately get the recipe.
     
  Furthermore, we furnished the platform with the tools to craft recipes manually. They can enter ingredients, quantities, purchasing locations, and even estimated prices. Our team also enabled access to the Wholesum cookbook, where users have the flexibility to tailor recipes to specific outdoor activities or dietary requirements.
     
  We also enriched the platform by allowing users to tag, filter, and categorize recipes based on meal types and add cooking instructions.
   
• Ingredient Management. Understanding the value of personalized ingredient management, we provided users with an optional yet powerful feature that allows comprehensive control over outdoor activity preparations. 
     
  Our team ensured users could view a consolidated list of ingredients for all saved meals and append notes for clarity. Recognizing the importance of sustainability, we also empowered users to check off items they might already own, thus reducing potential waste. To further assist in the shopping process, we introduced a sorting mechanism allowing items to be categorized by departments such as dairy or seafood.
   
• Meal Planning Tools. Upon finalizing the prior steps, users can formulate meal plans. We introduced an intuitive counter to gauge the number of participants and their appetite levels, enabling accurate serving estimations per meal. Managers can then slot in recipes based on day and meal type for comprehensive planning. Subsequently, we offer the convenience of exporting this data into shopping lists in Excel or PDF format.
   
• Mobile App Development. To enhance user convenience, we launched a cross-platform mobile application for both Android and iOS using Flutter, ensuring feature parity with the web version.
   
• Website Redesign. The original site, launched in 2016, had become dated. We pinpointed areas where the site failed to communicate its value proposition effectively. As a remedy, we rolled out a revamped, intuitive, and spacious website, articulating the platform's advantages and the benefits of using both the website and mobile apps comprehensively.