Winfluencers
Platform for promotion products through the Pinterest
USA Advertising & Marketing web Online marketplace
Linkup Studio team designed an innovative platform that empowers micro-influencers to monetize their passion. The platform empowers influencers to promote your publisher or product to their audiences, and then only pay for the metric that directly affects their bottom line: quality traffic.
Deliverables
Web Platform From Scratch
Involved Team:
5 members
Client background
Early-stage startup. The founder has several years of experience in performance marketing, business development and strategy consulting.
USA, Advertising & Marketing
Platform to shine
Winfluencers is a tool for promotion products through Pinterest. The platform empowers influencers to promote your publisher or product to their audiences, and then only pay for the metric that directly affects your bottom line: quality traffic.
Possibility or registration as a Brand user or an Influencer
Posts management
Payment system
Email notifications system
Sharing of posts
Сounting clicks systems
Ads and clicks management
Business challenge
Nowadays the digital marketing faces the problem, when a client often has to pay for void commercial traffic. Idea of Winfluencer is to build a new branded way to make transparent and valuable way of advertising online. LinkUp Studio’s goal was to craft a robust marketplace allowing to use great Pinterest content and make advertising through it.
Solution & process
LinkUp Studio team designed an innovative platform that empowers micro-influencers to monetize their passion. The project went through all main stages: business analysis, UI/UX prototyping, development, testing and launching. The website visitors are free to sign up as a Brand user or an Inffluencer. In each case, the different options are provided. The main technical challenge that came from this business idea was how to track each ad click? For Brand users Winfluencers suggests making a payment for promotion of a specific product or content. After it has been made, the system creates a unique Pin. Picture has a direct transition on a website\catalogue\platform etc. For Influencers of a pinterst.com there is an option of sharing the Pin mentioned above. Every picture has its own rate. And after publication, the payment for every click starts to accrue. The more subscribers go to the brands` website, the bigger the final payment will be. This system has a positive impact on both types of users. On the one hand, Brands are provided with their direct audience who are ready to buy or use the product. On the other hand, Influencers have the opportunity to share exactly their type of content and make money on it.
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Technologies
Period, services & team
Business Analysis
Our Business Analyst starts creating all documentation for the project: User Flow, etc.
July 2018
UI/UX Design (Prototyping)
Department of design works on design processes: Wireflow, UI/UX, UI Kit, Preparing files
August 2018
Development
The development team starts the process of writing and maintaining the source code.
September 2018
Quality Assurance
QA team focuses on improving the processes to deliver Quality Products to the customer.
December 2018
Launch & Support
The Productivity Team provides launch support services in areas of product development.
March 2019 - now
Month active development
Average Team Members
Month of Support
Month MVP development