Winfluencers

Platform for promotion products through the Pinterest

USA Advertising & Marketing web Online marketplace

Linkup Studio team designed an innovative platform that empowers micro-influencers to monetize their passion. The platform empowers influencers to promote your publisher or product to their audiences, and then only pay for the metric that directly affects their bottom line: quality traffic.

Deliverables

Web Platform From Scratch

Involved Team:

5 members

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Client background

Early-stage startup. The founder has several years of experience in performance marketing, business development and strategy consulting.

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USA, Advertising & Marketing

Platform to shine

Winfluencers is a tool for promotion products through Pinterest. The platform empowers influencers to promote your publisher or product to their audiences, and then only pay for the metric that directly affects your bottom line: quality traffic.

Possibility or registration as a Brand user or an Influencer

Posts management

Payment system

Email notifications system

Sharing of posts

Сounting clicks systems

Ads and clicks management

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Business challenge

Nowadays the digital marketing faces the problem, when a client often has to pay for void commercial traffic. Idea of Winfluencer is to build a new branded way to make transparent and valuable way of advertising online. LinkUp Studio’s goal was to craft a robust marketplace allowing to use great Pinterest content and make advertising through it.

Solution & process

LinkUp Studio team designed an innovative platform that empowers micro-influencers to monetize their passion. The project went through all main stages: business analysis, UI/UX prototyping, development, testing and launching. The website visitors are free to sign up as a Brand user or an Inffluencer. In each case, the different options are provided. The main technical challenge that came from this business idea was how to track each ad click? For Brand users Winfluencers suggests making a payment for promotion of a specific product or content. After it has been made, the system creates a unique Pin. Picture has a direct transition on a website\catalogue\platform etc. For Influencers of a pinterst.com there is an option of sharing the Pin mentioned above. Every picture has its own rate. And after publication, the payment for every click starts to accrue. The more subscribers go to the brands` website, the bigger the final payment will be. This system has a positive impact on both types of users. On the one hand, Brands are provided with their direct audience who are ready to buy or use the product. On the other hand, Influencers have the opportunity to share exactly their type of content and make money on it.

Want to discuss your project?

Technologies

Pinterest

Paypal

Redis

ReactJS

Ruby on Rails

Redux

Period, services & team

Business Analysis

Our Business Analyst starts creating all documentation for the project: User Flow, etc.

July 2018

UI/UX Design (Prototyping)

Department of design works on design processes: Wireflow, UI/UX, UI Kit, Preparing files

August 2018

Development

The development team starts the process of writing and maintaining the source code.

September 2018

Business Analysis

Our Business Analyst starts creating all documentation for the project: User Flow, etc.

July 2018

UI/UX Design (Prototyping)

Department of design works on design processes: Wireflow, UI/UX, UI Kit, Preparing files

August 2018

Development

The development team starts the process of writing and maintaining the source code.

September 2018

Quality Assurance

QA team focuses on improving the processes to deliver Quality Products to the customer.

December 2018

Launch & Support

The Productivity Team provides launch support services in areas of product development.

March 2019 - now

0

Month active development

0

Average Team Members

0

Month of Support

-

Month MVP development

With our team

Rise your idea

We valued their seemingly around-the-clock availability. LinkUp Studio was amiable throughout the project and open to modifying their work to fit expectations. They were supportive and delivered high-quality work

Moe Mernick

Founder & CEO

5.0