Linkup Studio has designed and developed the YachtWay platform entirely from scratch, delivering on our initial 8-month timeline. After the launch, the app attracted over 100 clients – shipyards, dealers, and customers. Moreover, the daily website traffic has surged past 1,500 visitors, marking a commendable milestone for this sector. Our team's prowess was further acknowledged with the Red Dot design award in "Brand & Communication Design 2023."
The founder actively showcases the platform to US vessel manufacturers and dealers for potential collaboration at multiple board shows. Intriguingly, competitors have tabled him offers of up to $1 million just for the design concept, but he convincingly rejected them. Linkup Studio team continually refines and expands the platform, introducing innovative product features when needed.
The founder of YachtWay had over a decade of experience in the US yacht-selling industry, having worked in various roles, such as the CEO of a dealership specializing in performance yachts and a broker.
He was intimately familiar with the challenges faced by all involved in the yacht-selling process, from shipyards and dealers to customers. For instance, shipyards were often burdened with fees exceeding $10,000 on existing platforms just to showcase and sell their models. These platforms, however, were outdated and cumbersome to use. And there were no alternatives.
For yacht dealers and brokers, listing a single vessel on these old platforms could take up to 4 hours. So, if a broker had 20 yachts on offer, they would spend 2 full work weeks uploading their listings to these marketplaces. Customers looking to purchase a yacht also had limited options. The primary competing platform has been unchanged since 1997 and was plagued with intrusive ads and an outdated user interface. It was clearly ill-suited for potential buyers considering vessels with six-figure price tags.
Our journey in building YachtWay was marked by a series of objectives, leading to innovative solutions