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Marketplace for Luxury Yacht Shopping
A New Standard for Yacht Marketplaces
YachtWay is a modern digital marketplace designed to simplify and elevate the yacht-selling experience. Built for buyers, brokers, dealers, and shipyards, the platform replaces outdated industry tools with a refined, user-centered interface.
Linkup ST has designed and developed the YachtWay platform entirely from scratch, delivering on our initial 8-month timeline.
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After launch, the platform attracted over 100 clients across shipyards, dealers, and buyers, while daily traffic exceeded 1,500 visitors. The founder actively presents YachtWay to US manufacturers and dealers at major boat shows, driving industry interest and partnerships. Competing players offered up to $1M for the design concept alone, which was declined.
The project’s design excellence was recognized with the Red Dot Award 2023 in Brand & Communication Design.
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The founder of YachtWay brought over a decade of hands-on experience in the US yacht-selling industry, having worked as both a broker and dealership CEO. He witnessed firsthand how shipyards paid over $10,000 to list yachts on outdated platforms, while brokers spent up to four hours uploading a single vessel.
Buyers, meanwhile, relied on marketplaces unchanged since the late 1990s, cluttered with ads and poor usability despite six-figure purchase decisions. The entire ecosystem lacked modern alternatives tailored to premium transactions. The challenge was to redesign yacht selling as an efficient, trust-driven, and user-centered digital experience.
Linkup ST conducted in-depth business analysis and competitor research to define clear user roles, flows, and platform logic. The design focused on inclusivity and premium aesthetics, reflecting how yacht-purchasing decisions are often shared.
We built a robust technical foundation prioritizing performance, scalability, and advanced filtering. Tailored features simplified listing, searching, and subscription management across user types. Integrated analytics and direct in-platform communication supported smarter business and faster decisions.
YachtWay launched as a modern marketplace that significantly improves efficiency and usability across the industry. Buyers can now find suitable yachts within minutes using precise filters and a clean, elegant interface.
Dealers and brokers reduced listing time from hours to approximately 30 minutes through a streamlined process. Shipyards gained access to actionable analytics to support manufacturing and sales strategies. The platform now serves as a scalable foundation for ongoing growth and market adoption.
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