One of the most notable innovations of 2022 was the advent of neural networks and other AI tools, such as Midjourney, DALL-E 2, and Chat GPT. The generative design industry is currently experiencing significant growth, and while it may not be perfect yet, its capabilities are already yielding valuable benefits.
We believe that AI tools cannot replace human designers. While having great potential, it can only generate designs based on specific requests and pre-existing internet files, lacking the unique creative touch of a human. Designers are responsible for understanding their clients' needs and goals and providing solutions to challenges, a task beyond simple picture creation. Our motto, "results that matter," highlights the importance of delivering meaningful outcomes. AI tools are seen as a way to enhance designers' efficiency and productivity. While modern AI can generate designs without research even better than novice designers, becoming a designer requires more profound problem-solving skills
However, AI is already changing day-to-day workflow. By handling routine tasks like resizing banners and image creation, AI tools allow focus on more critical and creative projects. This shift has given designers more time to tackle complex issues and deliver better results, freeing them from the constraints of mundane tasks.
At the moment, we are incorporating Midjourney into daily tasks. To maximize its benefits, we have held a series of meetings to determine the best way to provide specific requests to the AI system and extract the results we need for work.
Additionally, to make the experience enjoyable and lighthearted, we held a competition to see who could create the best company-related images. The winning images will likely be featured on our social networks, including Facebook, Instagram, and LinkedIn. So stay tuned to our channels!
Recently, we worked on a game project that required graphics that mimicked natural textures like stone, wood, water, clay, etc. Initially, our designer manually created these graphics, which took him approximately 12 hours per design option.
However, when we introduced Midjourney, our designer created two design options for a similar task in just 2 hours. This drastic improvement in efficiency highlights the potential of AI tools to revolutionize the design process.
In UI design, mood boards are critical to align designers and clients on design preferences and style. They also help understand target user preferences.
Before AI, creating mood boards took 2-5 hours of searching through designer resources and stock sites. Now, the tools are so progressive that this task can be completed in just 40 minutes, saving valuable time for higher-level tasks. The use of AI in the design process demonstrably brings practical benefits.
A company's logo is crucial in building brand awareness and establishing a solid brand image. Traditionally, designers would spend significant time brainstorming and imagining ideas for a client's logo.
But with AI, this process has become much more straightforward. By inputting specific requests into the AI system, designers can quickly view potential logo options, gather ideas, download the chosen design, convert it to a vector file, and continue working on it. It streamlines the initial stages of creating branding elements, making the process faster and more efficient.
By inputting the desired style, designers are presented with images that can be used to create post covers, banners for case studies, and other materials. No more routine, mundane tasks.
ChatGPT assists the Linkup Studio team with desk research by providing quick and relevant information that includes:
Our specialists have extensive experience working with various projects, products, and services. So upon getting the info from AI, they know how to separate the essential from the insignificant.
It helps designers create compelling and engaging UX content for products: product descriptions, error messages, and onboarding materials. Chat GPT ensures better writing style and tone consistency across different sections of a product or multiple products. It also improves language used in UX writing by suggesting alternative phrasing or correcting grammar and spelling errors. It even helps generate ideas, as well.
We regularly cooperate with clients from different world parts and continents. ChatGPT assists us in providing information and insights into cultural differences and helping to ensure effective communication. It includes cultural context (norms, values, and customs in different regions), translating language with taking cultural nuances into account, supervising communication styles, decision-making processes, and business practices.
ChatGPT provides suggestions and examples of code for specific design elements and animations. Furthermore, tools and techniques, such as auto-generated CSS and frontend frameworks, streamline the frontend coding process of Figma mockups. Designers can now handle 70% of simple design projects in Webflow with the help of ChatGPT, eliminating the need to involve frontend developers all the time. Despite Webflow being helpful in creating simple websites, ChatGPT remains a valuable tool as it saves the team’s time.
After conducting live interviews, our specialists upload transcribed text into Chat GPT. It summarizes the problems using natural languages processing techniques such as text compression, keyword extraction, and sentiment analysis. AI identifies important points, filters out redundant information, and presents a condensed version that maintains the original content's essence.
We type in the product we are currently working with, and AI automatically analyzes customer feedback, comments, and reviews. Its built-in NLP allows the conduct of entity recognition and topic modeling to extract key information and understand common complaints and concerns. Based on that information, we can make informed decisions on improving products and addressing customer needs.
We're still shocked that this is the new reality we live in.
Using ChatGPT and Midjourney, Linkup Studio designers have already saved dozens, if not hundreds, of hours on routine tasks, allowing us to allocate more time to core activities on projects requiring more attention and expertise. We even wrote this article partly using AI tools to write it a little faster and give you more value. So AI has led to a more efficient and streamlined workflow, enabling our team to be more productive and deliver faster and more meaningful results.
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