Once your business starts expanding, one of the wisest things to do is to facilitate such progress. In most cases, it’s all about finding the right people, establishing the right processes, and introducing the right tools to grow sensibly and efficiently.
And when it comes to optimizing your company’s workflow and boosting sales, most managers think of a better CRM.
Having a CRM is not a fad or a tribute to a business trend. It is one of the most expanding software in the world market. And the reason is the value it brings to companies of different sizes and specialties in diverse industries.
This article will help you understand the benefits of a CRM for your company, the difference between the turnkey and custom solutions, their functionality as well as steps you need to take on the way to creating a game-changing solution fitted precisely to your requirements.
In a nutshell, the main tasks of a CRM are to collect, organize, and manage every and any customer-related data. It certainly isn’t a magic wand for any business (though what it does is really close to working magic with optimizing processes and driving potential).
To make the benefits of introducing a CRM into your workflow even more transparent in terms of statistics, we’ve prepared some relatable data for you to review.
Thus, most companies of different sizes and industries successfully launch a CRM as a tool to improve customer service, communication, and internal business relationships. Yet, once business owners realize they do need a CRM for any or all of these goals, the next obligatory step is to decide whether you need a custom CRM or maybe, you can do with a ready-made solution.
One of the most widespread superstitions that prevent business owners from developing a custom CRM is that they suppose a custom CRM is just a more expensive and elaborate option compared to a similar turnkey solution. Actually, it IS just a superstition. It may sound cliche that a custom CRM always fits your business perfectly. Yet, that is the real deal. And here’s why:
Thus, even when the turnkey solution seems tempting due to its instant availability, always bear in mind that all its pros come with a lack of customization, challenges of introducing specific integrations, as well as the abundance of unnecessary, yet costly, functions. Well, the question is if, under such circumstances, they are solutions at all?
Ready-made platforms appeal to large businesses ready to pay for eliminating all drawbacks in exchange for stress-free adaptation to their needs. At the same time, it’s much more reasonable for mid-size companies to pay for perfect well-tailored CRMs rather than adjusting the imperfect existing ones.
The following are the reasons why it is advantageous to opt for custom CRM software development and create a solution that will suit the business needs of an organization. As you build your own CRM, you design the system that will work effectively for your company and your company only.
Advantages:
Disadvantages:
However, there are several risks and less pleasant aspects that need to be discussed. However, most companies take into consideration the fact that a fully customizable CRM solution is a worthy investment in the long run, and the fact that you get the tool tailored specifically to your needs wins over all the cons.
While ready-made CRMs make it seem relatively easy to adopt and navigate, let us show you why we advocate custom development so much. With turnkey solutions, it is certainly not “one size fits all requirements”, but rather “one size fits none (at least, instantly)”.
Reason 1. A ready-made solution is not as quick to select and implement as the marketing campaigns make it appear. Rough calculations bring us to the average result of:
11 weeks for vendor selection +
1-2 weeks for implementation: data migration, customization, integration +
8 hours + 1 hour/employee for current and new employee training and technical support +
and that brings us to… Wait, what if you have a team of 50+ employees and advanced functionality? Well, in this case, you have to add more and more hours. And hopefully, it won’t take much to re-upload data and re-start running the whole system in case of new releases (which are sure to happen). That’s some maths you can’t ignore.
By the way, this time can be efficiently spent on a good quality MVP. To be more specific, a thorough discovery phase with a BA and tech experts will take about 4 weeks, and the follow-up UI and development will be about 12 weeks long. So, in 4 months you will already have a CRM tailored to your business specifics and requirements fit for trouble-free scaling.
Reason 2. It’s never a LOT cheaper than you expect. Surely, there are some freemiums you are tempted to try. Yet, they are not good enough for those who take their business seriously, and with time, you will still need more functionality, more users, and, thus, will eventually have to pay for any decent subscription plan.
What concerns the latter, it’s not just about the package price. One of the estimations shows that the cost of internal power you’re sure to spend on selection, implementation, training, and business dependency is about $7 thousand + you will need another $10 thousand for similar tasks executed by the vendor consultants (and you WILL need them for proper CRM customization and operation).
And that takes us to a total of $17 thousand + yearly subscription fee over and over again (which may be multiplied once your team consists of over 10 employees and will eventually total up quite close to the price of a custom CRM with basic functionality with great scaling prospects that can be developed precisely for your team with no fuss about additional training or maintenance for your team).
In any case, when choosing between a custom CRM and ready-made solutions, always consider the scale of your business, budget, timelines, requirements, tasks, and goals as well as a long-term business strategy. Once you’ve assessed all these aspects, decide which solution covers them all more efficiently and makes its cost worthwhile.
Most articles on CRM development distinguish three main types of CRM software: operational, analytical, and collaborative (and the names speak for themselves). Yet, choosing the CRM by its type is quite irrelevant. What matters more is the functionality you are looking for (which, in fact, may incorporate all the types mentioned).
Building a CRM from scratch fitted exactly for your company’s needs requires a very precise definition of its functionality. Surely, it is a matter of peculiar business requirements and individual parameters. Yet, our experience in the field of custom CRM software development prompts that there are three major function clusters you have to consider while deciding on a range of functions your custom CRM should have.
The universal nature of all the functions described below is that their application is predefined by the key tasks and challenges they are to solve, automate, or improve.
2. Additional functions solve business-specific tasks and meet extra requirements on top of the previous cluster that forms the background of any CRM.
3. Advanced functionality you should consider for developing a truly enhanced CRM with better performance and analytical features.
The rational combination of functions essential to your CRM will enable workflow automation and optimization, generate an increase in your team’s productivity and boost sales.
The following hour distribution will help you figure out the answer to the most anticipated issue: the cost of custom CRM software. Since rates may vary depending on the geographical region, the level of expertise, or the type of vendor, we suppose the average number of hours spent on every function development can come in more handy in such rough calculations.
When it comes to final cost calculations, it does work like A+B+C. Yet, when you need to figure out the overall duration of the project, bear in mind that many processes can run simultaneously. So, without further ado, let’s look at some total numbers.
In general, a custom CRM of basic functionality may cost about $40 thousand and take 4 months of Linkup Studio’s teamwork. To compare, the price of a CRM with advanced functionality may reach up to $101 thousand and we will deliver it in 10 months.
It goes without saying that prices vary a lot. As many companies as many ideas concerning what your CRM would cost and be like. And you already know what mostly affects their range is your vendor’s level of expertise, the composition of the team, and your expectations of the project.
As one of the long-term players in this field, may we just warn you about being seduced by the lowest numbers and absolute promises as those often include pitfalls like lack of experience, low quality, hidden costs in the long run, or inaccurate execution of the tasks.
In a nutshell, no final numbers - either costs or timelines - can be drawn up right from the start.
A good development partner will notify you that to give at least a rough estimate of a particular solution (or, even better, calculate the budget as accurately as possible), you and your tech team have to understand every little detail about it: the number and complexity of functions and features, business requirements, the timeline, design specifications, the tech stack and the number of integrations and supported platforms planned, etc. Thus, the exact budget and process breakdown come with thorough understanding and a little patience.
At this point, you already know what you need and how you want it. So, you are ready to study how to draw a detailed roadmap of how to get there. The matter is that CRM development is complex and challenging enough at its core. Thus, to get the very solution you have in mind, you have to be very persistent and scrupulous in planning your development process.
Let’s dive into the specifics and study the real case. For instance, the stages of custom CRM development at Linkup Studio include the following:
This initial step includes thorough business analysis. It’s all about defining requirements, project vision, and user flows.
During the discovery stage we:
This is the very time to work in iterations and sprints simultaneously in implementing both design and development tasks. Such an agile approach provides much-needed flexibility and enables faster product releases. What also matters at this point is that we have demo sessions, receive immediate feedback, and plan the teamwork accordingly.
Since LinkUp Studio is a results-oriented company, the service you get as a client doesn’t stop with deployment. Once the phase of active development is over, we aim to keep the same project members working on your support team. This ensures smooth CRM operation and quick fixes. If necessary, we bring the BA once again for new functionality or scalability planning.
All the possible actions are analyzed in terms of affecting the system as a whole. And only after careful considerations alterations are introduced. Surely, this is a preferable scheme and it may be adapted to meet any specific client’s needs.
In addition, here’s a shortlist of the things you (and your tech partner) should never underestimate:
Everyone who decides to develop fully customizable CRM software knows that choosing the right technology stack is vital for building reliable, scalable, and effective solutions. Below is a comprehensive guide to help you build your own CRM with the right and relevant technologies.
Backend Development:
Frontend Development:
API Development:
Cloud Infrastructure:
Security:
Analytics and Reporting:
By choosing these components in custom CRM software development, it is possible to build a completely individual CRM that will meet the requirements of a particular company and become a basis for further expansion and flexibility.
Client’s Request
The team of Nightfall Group came to our company with a ready and functioning business model. Their service provision was fine, but they required a major digital overhaul.
The client relationship management CRM system they had before was rather primitive and did not meet all of their client service needs. Due to the large number of properties available on the site, technical solutions had to be introduced to regulate all the processes connected with them. The website was created using one of the most popular site builders and failed to satisfy the needs of such a company.
Since The Nightfall Group is a large business, they have a vision for the following years. After the above-mentioned challenges have been met, the client will require more product materials to look for funding to expand their business.
Our Solution
Our team at Linkup Studio provided the client with a custom CRM software development and delivered a website that was built from scratch for a luxury audience, considering all the peculiarities of this market. Furthermore, we refined and enhanced the fully customizable CRM system, which provides an effective means to handle multiple property listings and is useful for cars and other available services from the same platform. The new system is web-based and can be accessed from any device. It has a practical calendar for booking and tracking new and updated requests from the site and other booking platforms.
The necessary deliverables are in the hands of the client, and the client is already running the business with more efficiency and looking for more investment to sustain the growth.
Outcomes
In 9 months of cooperation with Linkup Studio, the client’s real estate agents received 2-3 hours of time saved daily for booking properties and requests due to the fully customizable CRM we created. The new website provides a better flow and navigation of services when a user is using the site. Unlike competitors who offer only one service, the Nightfall Group offers villas, cars, yachts, jets, personal drivers, cooks, masseurs, and many other services. This platform has already been used by numerous US celebrities, such as Justin Bieber, Eminem, UFC stars, models, and others.
Read the full case study or watch video on custom CRM software development for this product.
With all that in mind, now you are fully prepared to work out your own way of choosing a robust CRM for your company. Whether you are thinking of expanding or optimizing your existing business processes, a reliable and scalable, secure and compatible, convenient and cost-efficient CRM with minimal onboarding time and functionality tailored to your needs is always a good idea. Is it possible?
A custom CRM is undoubtedly a complicated, yet extremely effective solution for your business that makes it possible to automate work processes significantly as well as stay ahead of the competitors.
To create a tailored CRM, a business owner has to decide on lots of aspects related to its development and implementation. However, the main focus should be on reaching business goals, strategy implementation, and the development of your company.
In case you opt for a custom CRM, one of the most significant issues is to find a proper software development partner that would both have relevant experience and be reliable enough to trust with your business growth.
Since Linkup has the relevant expertise in the field of custom CRM development, we are here to help you, guide you through all the necessary steps, and give proper tips on how to make the whole process more efficient and worthwhile.
Feel free to contact us to discuss your ideas for building or improving a CRM for your business with our team of professionals.
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