Digital Marketing Specialist

Lviv / Wroclaw / Remote / Hybrid
,
Ukraine/ Poland / Remote
Full time
Marketing Department

Requirements:

  • 2+ years of hands-on experience in SaaS and digital marketing
  • Proven experience in conversion rate optimization (CRO), including A/B testing and improving funnel performance
  • Solid knowledge of SEO best practices and how paid and organic search strategies complement each other
  • Proficiency in managing campaigns through Google Ads and Meta Ads Manager
  • Strong analytical skills and confidence using tools like Excel, Looker Studio, or equivalents
  • Upper-intermediate or higher level of English (written and spoken)
  • Performance-driven, detail-oriented, and able to work independently

Responsibilities:

  • Develop and execute comprehensive digital marketing strategies in close collaboration with the product owner
  • Build, manage, and optimize multi-channel marketing funnels (organic and paid) to drive user acquisition and improve conversion rates
  • Continuously test and optimize landing pages and in-product flows to enhance user activation, engagement, and retention
  • Plan, launch, and manage performance marketing campaigns across Meta, Google, and other relevant platforms
  • Define and refine product positioning, messaging, and user journey flows to support business goals
  • Define, track, analyze, and report on key marketing KPIs including ROAS, CAC, LTV, and conversion rates

Would be a plus:

  • Experience with ASA (Apple Search Ads).
  • Certifications in Google Ads, Meta Blueprint, or similar programs.

Benefits package

We offer:

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Flexible work schedule, the ability to work remotely upon agreement with colleagues
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12 working days of paid sick leave per year
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20 working days of paid vacation per year
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Compensation package for Healthcare & Sport

Professional growth:

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Regular salary review
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Spoken English courses aimed at improving communication skills (negotiation skills)
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Professional personalized career growth: сhallenging tasks and innovative projects, meetups and events for professional development, an individual development plan, mentorship program

Fun:

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Corporate events and exciting team buildings
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You become a member of the loyalty program "IT Club"
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Memorable anniversary presents

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