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Etgar Shpivak, a luminary in marketing and entrepreneurship, stands out with over 20 years of experience in product strategy. Some of his career milestones include founding a successful AdTech company that was then acquired by a major US public company. Etgar is known for his deep-rooted expertise and trustful help in achieving clients’ marketing goals.
Additionally, His influence extends far beyond the business area. He has written a bestseller, "Marketing in the Digital Era." Moreover, he is a mentor at Techstars, one of the world's top startup accelerators. Recognized by PPCHero as one of the top influencers in the PPC industry, Etgar's insights are sought after for their practicality and depth. He is passionate about developing tailor-made marketing product strategies that cater to clients’ specific business needs.
In this conversation, we explore Etgar's journey, his perspectives on marketing, and pieces of advice for budding entrepreneurs.
What product strategy can lead to success in today's business environment?
“Success in today's market is multifaceted. It's not just about having a good product or service. It’s about deeply understanding your market and customers, and continuously evolving your strategy for product to stay relevant. You need to be agile, innovative, and always customer-centric. Every strategy products should start and end with the customer in mind – understanding their needs, their pain points, and how your product or service can make a difference in their lives.”
Can you shed some light on your approach to developing a go-to-market marketing product strategy?
“A successful go-to-market products strategy is like a well-orchestrated symphony – every element needs to work in harmony. It starts with a thorough understanding of the target audience and aligning your product's unique value proposition to their specific needs. Then, it's about crafting a message that resonates and choosing the right channels to deliver that message. Execution is key, and it should be dynamic, adapting to market responses and evolving customer needs. It's not a one-size-fits-all approach; it requires customization, testing, and iteration.”
In your view, how should new entrepreneurs develop a product strategy for lasting success?
“For those starting out, my advice is threefold. First, anchor yourself in a problem worth solving – be passionate about the problem, not just your solution. Second, embrace continuous learning and be open to adapting your approach based on feedback and market trends. And finally, never underestimate the power of resilience. The path of entrepreneurship is not easy, but each obstacle is an opportunity to learn and grow. One should stay focused, determined, and remember that persistence is the thing that often makes the difference between success and failure.”
Comprehensive Support from Linkup Studio
At Linkup Studio, we align with Etgar's philosophy of bespoke business strategies and customer-centric approaches. Our team has 10 years of experience and stands ready to cooperate with startups and established businesses to support their growth journeys through effective developing product strategy.
With a proven track record of 150 satisfied clients and numerous industry awards, our team is committed to crafting solutions that make a difference for your business and your customers. Whether you're starting from scratch or scaling new heights, Linkup Studio is ready to be your partner.
An outstanding marketing expert with many years of experience, in addition to being an author, speaker, and the one helping startups and entrepreneurs improve their ways of doing business, the СЕО at Fixel - Etgar Shpivak helps us to understand the customer audience so clearly and precisely, that it will increase your profits and make marketing much more efficient.