One-of-a-kind Beauty Community Platform

Consumer Services
Consumer Services
Beauty community platform

In nine months, the Linkup team created an innovative and HIPAA-compliant web application for beauty industry professionals and enthusiasts in the US. CLASHD's big idea integrates the functions of professional training, internal communication, and e-commerce all in one platform. The client is now searching for investments and negotiating with major beauty industry corporations for further product development. 

As of now, CLASHD design has broken into the TOP 5 on Behance in the categories "Interaction Design," "Web Design," and "UX/UI Design."

Result delivered:
Web Platform From Scratch
Total product duration:
Oct 2021 - now
Involved Team:
11 members
Received awards:
TOP 5 of Behance in three categories
TOP 5 of Behance in three categories
Discover how our team helped turn a broad client concept into a robust web-based beauty community platform
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Discover how our team helped turn a broad client concept into a robust web-based beauty community platform
Client & Business challenge

Combining All in One

The client is a beauty studio owner from the US. Extensive practical knowledge and coaching in beauty services, in addition to influencing thousands of followers in her social media groups led her to the idea of creating a unique platform. 

The industry is now saturated with many businesses, including specialized blogs, educational programs, online stores of mature brands, and more. The product the client wanted to create had to be strong enough to compete against industry heavyweights like Lash Bash Salon, Sephora, GQ Magazine, SKKN by Kim, and others.  

Being an expert in her field and having a forward-looking CLASHD concept, she needed a trusted technical and strategic partner to create a comprehensive web platform from scratch. She required an entire cycle of services, including profound business analysis, UX/UI design, system architecture, backend, frontend development, QA, and DevOps to get the product to market and attract further investments.

project description

Making the Complex Simple

The Linkup team has become a fully responsible software development partner. Our goal was to make not just a “good” but an “outstanding” product. Here are the goals and objectives we have been working on:

  • In-depth study of the industry by reading and watching specialized materials, including books and client courses, as well as drawing ideas from renowned beauty businesses like Dolce & Gabbana and Chanel.
  • Research and implementation of HIPAA compliance requirements to launch CLASHD in the US. 
  • Search for a solution to keep an intuitive pixel-perfect interface for women from 18 to 60+ and implement all the complex functionality.
  • Secure development of a high-load system with rich functional architecture, intelligent big data management, and an encrypted database. All product servers support autoscaling. We have integrated the Elasticsearch engine to improve search speed and Stripe API for further subscription and cryptocurrency payments. 

Our team adapted to the client's busy business schedule and regular change of time zones and ensured smooth cooperation with regular meetings and stable sprints. "I appreciate your work. Thank you," we heard from the client after each call.

Making the Complex Simple
One-of-a-kind Beauty Community Platform

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No one has understood what I want and what I draw up like they do. Linkup has been so good to me that I’ve stopped shopping around for other agencies.
Brittani Sylvester
CEO & Co-Founder at CLASHD
One-of-a-kind Beauty Community Platform

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