
InnoHealth is a U.S. healthtech startup building a self-service kiosk that uses AI to handle patient check-in, insurance verification, and co-pay collection.
Front-desk roles are among the hardest to keep filled in U.S. medical practices: MGMA reports front-office staff turnover of 40%, and median pay for medical receptionists has grown 22% over the past five years. InnoHealth aims to ease that pressure by automating routine admin, so front-desk staff can focus on work that needs a human and patients get registered faster.
Patients can check in by talking to an AI assistant or by typing on the touchscreen, and can switch between the two at any point. The flow covers identity and insurance verification, appointment confirmation, and co-pay payment, with a path to staff help when needed.
Our team designed the end-to-end UX/UI and an interactive prototype, which the founders used to present the concept to investors.
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The core question was how AI can simplify a complex, high-stakes process without taking control away from the patient.
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“A human-like avatar doesn’t create trust on its own. Patients trust the system when they can see what it understood, fix it in one tap, and reach a person if they need one.” — Daria Ebadian, Design Lead at Linkup ST
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The prototype turned the founders' idea into a complete, testable patient journey, from the first "hello" to co-pay payment, that they could put in front of investors. It defined how the AI assistant should behave when things go wrong, how patients stay in control, and how staff step in when needed, giving InnoHealth a design foundation for further product development.
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