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Educational AR Platform for Learning Makeup
Reinventing Makeup Education With AR
GlamdPro is a mobile AR-based education platform that brings professional makeup training directly to users’ smartphones. The app enables users to learn makeup techniques through immersive AR tutorials, earn certifications, connect with mentors, and receive daily beauty tips.
Linkup ST developed and launched the MVP for both iOS and Android from scratch. The goal was to make high-quality makeup education accessible, affordable, and comparable to offline professional courses.
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Within the first two months after launch, users watched 728 hours of AR-based courses and achieved professional-level results at ~90% lower cost compared to offline training. The product’s experience and interface design were recognized with the Red Dot Award 2023.
Professional makeup courses are expensive, time-consuming, and often inaccessible. In the US, offline training can cost between $500 and $3,500, especially when led by well-known artists. At the same time, the market lacked modern mobile platforms that could replicate hands-on learning through AR.
The challenge was to create a mobile experience that delivers real skill acquisition, not just passive video tutorials.
Linkup ST designed and built an AR-driven learning experience using advanced face-tracking technology. The app guides users through step-by-step makeup tutorials using animated AR masks that adapt to different face shapes. Users can practice techniques in real time, receive feedback from mentors, and track progress through structured courses. The system was designed to scale into a full educational ecosystem with multiple user roles and programs.
The MVP was delivered and launched in 7 months, meeting all initial estimates. GlamdPro enables users to achieve results comparable to offline training at more than 10× lower cost. The platform supports global access to expert-led makeup education anytime and anywhere. Ongoing collaboration focuses on expanding courses, certifications, and e-commerce features.
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