WeVidit
Film & TV Marketplace for pitching and funding projects
About the client
The client worked at a Wall Street hedge fund for over a decade, managing multibillion-dollar investment portfolios for clients. Then he decided to launch WeVidIt and put his extensive knowledge of Data Science and investing to work to bring a brand new solution to the film industry.
App store
Google Play
Web URLCountry
USA
Industry
Consumer Services/Media & Entertainment
Business challenge
The client conducted in-depth filmmaking industry research and discovered that major film companies lacked reliable data on audience reactions to projects to evaluate potential success of a film. He also recognized that many talented authors, directors, and actors remained unnoticed by the public despite having bright and promising ideas.
He approached Linkup with a broad product idea for a pitching platform connecting creators and investors and providing companies and regular users with detailed user analytics and their project rankings. Our team had to create a comprehensive web and mobile UX/UI design and develop the product's web version in collaboration with the client's backend team. The solution had to meet all the strict US government regulations for investment platforms.
The solution
We developed web and mobile product design and delivered the WeVidit MVP in 4 months. The application passed FINRA (Financial Industry Regulatory Authority) state audits and was launched in the USA. All the necessary features to connect creators with investors are included in this new authentic TV & film marketplace. It allows users to pitch video ideas or trailers, invest in available project stock offerings, rate and comment on them, and chat with other participants from a single profile.
The solution provides professional creator companies and regular members with dashboards that compile detailed data from users who rated a project to obtain a preliminary rating and forecast further success. The information WeVidIt offers includes location, age, gender, nationality, race, ethnicity, work experience, education level, religion, etc. We integrated a built-in messenger for convenient communication within the app. Users can also earn internal system "critic coins" by registering and leaving reviews. One "critic coin" equals $1 and can be used for further investments on the platform.
Process
In our work, we followed an established seven-step process to develop and present a unique design to make an impactful product. This approach ensured thorough understanding of the market and consumer needs and helped us deliver a solution that would make a difference.
Wireframing
To go from idea to design faster we have prepared a comprehensive set of ready-to-use components, templates, and more.
Typography and colors pallette
Key features
A dashboard with viewers' data offers users an exceptional benefit from the WeVidIt. The design team coupled the rich informational material with the simplicity of the interface, where users can understand everything at a glance. Linkup also advised the backend client's team on how to implement this feature.
We focused on the best investment apps and their user interface when designing. All WeVidIt members can set the amount to invest in a project they believe in with the slider and fill in the remaining information effortlessly.
We've created a simple user flow to upload a project, describe it, and attach supplemental materials. This fill-in-the-blank process is easy to use and aesthetically pleasing.
Everyone can reach out to other users in direct messages or create groups. The chat includes all the best messenger app features, such as adding photos, videos, and media. Personal contact information saves chat data. There is also a modal view for сhatting while browsing the platform.
This app section teaches users how WeVidIt works. It is designed to explain how to set up and get started: upload videos, browse available projects, invest in them, write comments, connect to other users, etc.
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Outcome
As an experienced tech partner, Linkup partnered with a client and from scratch created WeVidIt, a TV and film marketplace connecting TV show creators and filmmakers with investors.
The platform is now up and running, and big-name producers and directors like Kip Konwiser and Joshua Webber, as well as other users, are already publishing their works. The client is currently attracting Netflix, Universal, Lionsgate, Amazon Studio, and other prominent film production companies to take advantage of the audience big data WeVidIt provides. Product investors have also been highly impressed with the solution provided. As the product continues to evolve, we are bringing new features to improve the overall user experience.
