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In nine months, the Linkup team created an innovative and HIPAA-compliant web application for beauty industry professionals and enthusiasts in the US. CLASHD's big idea integrates the functions of professional training, internal communication, and e-commerce all in one platform. The client is now searching for investments and negotiating with major beauty industry corporations for further product development.
As of now, CLASHD design has broken into the TOP 5 on Behance in the categories "Interaction Design," "Web Design," and "UX/UI Design."
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The client is a beauty studio owner from the US. Extensive practical knowledge and coaching in beauty services, in addition to influencing thousands of followers in her social media groups led her to the idea of creating a unique platform.
The industry is now saturated with many businesses, including specialized blogs, educational programs, online stores of mature brands, and more. The product the client wanted to create had to be strong enough to compete against industry heavyweights like Lash Bash Salon, Sephora, GQ Magazine, SKKN by Kim, and others.
Being an expert in her field and having a forward-looking CLASHD concept, she needed a trusted technical and strategic partner to create a comprehensive web platform from scratch. She required an entire cycle of services, including profound business analysis, UX/UI design, system architecture, backend, frontend development, QA, and DevOps to get the product to market and attract further investments.
The Linkup team has become a fully responsible software development partner. Our goal was to make not just a “good” but an “outstanding” product. Here are the goals and objectives we have been working on:
Our team adapted to the client's busy business schedule and regular change of time zones and ensured smooth cooperation with regular meetings and stable sprints. "I appreciate your work. Thank you," we heard from the client after each call.
