The real estate business is a rapidly growing niche with infinite possibilities for modernization, and that is quite visible with the recent arrival of the digital transformation of the business.
With this digital change comes the necessity to invest in the right tools to keep up with the trends and to not fall behind the competition.
A research conducted by the National Association of Realtors pointed out that the majority of homebuyers, 76% of them, are using mobile devices in the process of finding and purchasing a home, opting for apps and online tools to optimize the actions. That’s why having a mobile app is so crucial.
Adapting to these trends is essential in order to stay sharp in the real estate universe and achieve better business results and make sure your company growth steadily for the upcoming years.
To assist you in the task of creating something new for your digital real estate app that will be relevant and needed for users, we’ve created the list of the best 8 real estate software ideas you can consider to implement and improve your value. Some of the best digital real estate apps already use some of these tools, so let’s take a look!
In recent ages, marketplace platforms have already become an interesting and trending investment in any business, and it couldn’t be different for the real estate area.
In 2019 only, 47% of all online purchases were made through marketplaces and the numbers keep growing, which means there is no better time to be investing in that area.
A housebuying marketplace app where clients can find infinite options of properties without leaving their sofa is exactly what people are looking for now. However, to stand our in the competitive environment, we at Linkup Studio can offer you to consult with our marketing specialists to create you a brand positioning to make you stand out.
A good example is Apartolino digital real estate app, which is also a property renting app developed that we developed and launched at Linkp Studio. It brings this simplified homebuying method proposition for the Swiss market. Here is the link to the full Apartolino case study.
Finding new leads and converting them into business is not an easy task for agents to do, let’s face it. This is ranked as one of the biggest challenges faced today by the Real Estate with a rate of 23.4%, according to a study made by the Digital Marketing Community.
That is why tools such as CRM (Customer Relationship Management) are so important and are being more and more adhered to businesses, as you can organize your clients list and monitor their interest and information in order to better understand them.
Getting a CRM app is another right step that will allow you to reach all the important customer’s information anytime and anywhere you are.
A study conducted by The Close pointed out that realtors whose gross commission is of $100,00 or more, are twice or even more likely to use a CRM tool in their business than realtors who don't.
The Linkup Studio team enhanced and refined the CRM system for The Nightfall Group, which has dramatically improved the management of diverse property listings and accommodated cars and other premium services from a centralized platform. This upgraded system offers seamless access across all devices and features an intuitive calendar for scheduling and monitoring real-time inquiries from the website and various booking platforms.
Check out the full case study about Luxury Property and Rentals Company Software.
Real estate has many clients, documents, and other things to manage. All of this can be a real headache to organize on paper or Excel spreadsheet, and it can slow the agent's and company’s performance. In order to have a constant and efficient workflow, it’s a reasonable idea to use all the technology available out there.
Automation tools can provide ease at work. Such an indispensable solution could become a management system app that can improve management of the daily tasks.
Management apps are becoming a common trend in real estate as it allows realtors to virtually organize and sign contracts with clients, automate the workflow and manage all of the current projects and deals in a very simplified way.
Linkup Studio has delivered an innovative property compliance platform for a business that consults and advises on property compliance in New York. The company is an expert in removing violations, representing company clients in court, handling property tax exemptions, and conducting financial analyses.
Our comprehensive solution serves all company departments, streamlining previously time-consuming processes in customer relations, financial management, analytics, and beyond. Our platform enables the company to expedite violation removals, enhance court representation for real estate clients, and optimize property tax exemption handling. This solution is more than just a management tool. It dramatically reduces administrative hours and effectively addresses the needs of thousands of clients.
The impact of our management system on the client's operations has been remarkable. They now oversee more than 6,000 buildings across New York, managing in excess of one million violations. The platform has facilitated the handling of over 10,000 cases and helped clients achieve savings of $100 million in property taxes.
Another trending option that has been catching the attention of buyers is simplified property listing apps. The best digital real estate apps have this advanced property listing feature.
Those apps bring complete transparency on the information available for every property – from the home details to the neighborhood stats - all in the practicality of a mobile device, simple and efficient.
In the real estate market, a trustworthy relationship is crucial to keep things going, so a tool like that can make a huge difference in your results.
Our team developed Nirvasa, a property listing app featuring smart search filters and comprehensive information about each available home.
Read the full Nirvasa Case Study on our website to get more details about the project.
Knowing the region where an apartment is located is essential when closing a deal, as it can make all the difference between choosing it or not. When the client doesn’t know all the information needed about a certain neighborhood, it can get really difficult for them to choose a house there.
A locality review app is a new way of solving this difficulty, as it can make clients help other clients by leaving complete reviews and ratings on certain locations, defining them by safety, quality of living, distance and other factors.
This certainly is a feature to be investing in, as the real estate business also relies on the locations to sell a home.
Even though this feature is not new and many companies already use it, we would recommend you to enhance it and make even more useful for customer. For instance, at the above-mentioned product, Nirvasa ti the location of the apartment, we added the map location of the nearby amenities like grocery stores, malls, markets, schools, hospitals, etc. This functionality made the map location of the house more informative compared to other platforms, and it improved the user experience.
Auctions have always been a useful resource for the real estate market, as it offers a very interesting proposition for clients to invest at.
But nowadays, technology has found ways to make it even better and easier through online auctions.
An app that can provide all the necessary information about date and location of auctions is a great way of making good deals and assuring your customers will always stay informed.
The amount of time professionals have to spend calculating all the important details of a deal can be frustrating, and it surely gets in the way when it comes to making a deal faster.
As if mortgage calculation wasn’t difficult enough, there can still be taxes and other details that demand a lot of effort. To simplify those tasks comes smart calculator apps, thought especially for the real estate market.
Those can really make the difference in your workflow and general task schedule as it can automatically predict the exact amount your customer will need to be paying.
Although technology certainly plays a big role in facilitating our lives, sometimes it can also be a dangerous tool. A report from the FBI pointed out that about 13,638 people were victims of online real estate fraud in 2020.
Frauds and scams are not unusual to happen on the internet, and that is why a digital safety system is so important - especially when we are talking about big deals that involve huge amounts of money. A blockchain system is the ideal option for such matters, and it's becoming a rising trend in the real estate market. This system can take care of all transactions by automating them and guaranteeing safety and turning the process much faster.
A recent study conducted by International Data Corp. presented that the global investments on blockchain solutions will reach $11.7 billion by 2022, an annual growth of 72%.
Linkup Studio created a sophisticated yet user-friendly design for CashFlow, a DeFi platform that caters to investors of all experience levels. This centralized application empowers users to create robust passive income streams across multiple blockchains and promote intelligent portfolio diversification.
Our designs were recognized with the prestigious Red Dot Design Award 2022, which is a testament to our innovative approach and user-centric focus. The product's investors liked the final product, propelling the project towards further development.
Such an experience can be valuable for creating blockchain features for your real estate solution.
While considering real estate software ideas, it may be useful for your awareness to consider some of the most effective existing digital real estate apps. These apps can be of great help and source of information to what constitutes successful and best digital real estate apps. Here are some noteworthy examples:
Zillow’s Zestimate feature is an exclusive formula that calculates the estimated value of homes at millions of locations. This feature assists the users in getting a summary of a property’s value to buyers and sellers in the market in the shortest time. It also has the feature of virtual home tours enabling the users to tour the homes from any location.
Realtor’s Sign Snap feature allows users to capture an image of the real estate yard sign to get all the information concerning the property. This digital real estate app’s tool is an adaptation of the physical house hunting and makes it easier for the buyers to get information as they physically search for a house.
Redfin’s key feature is called “Book It Now”. It allows people to schedule home tours in a few taps. Sometimes, they can do it just in an hour. The scheduling integration within the app stream also helps in improving the home viewing process for buyers and agents.
“Local Info Maps” is a unique feature of Trulia that displays neighborhood features that include crime rate, school rating, and time to work among others in a more detailed and in a form of map. These features assist the buyers in making better decisions since they get an overall view of the location of interest.
HomeSnap’s main product is a mobile app which uses augmented reality (AR) to let users take a picture of any home and get the listing details, listing price trend and school district information. This approach to property search in augmented reality means that the information about the prospective homes can be obtained swiftly and naturally.
Xome has a real-time auction feature in the app that enables the users to bid for properties from the comfort of their homes. This feature takes the fun and possible opportunities of the real estate auctions to the public, changing the way some properties are sold.
LoopNet is dedicated to the sale and leasing of commercial properties and allows users to search by an array of parameters for offices, retail spaces, and warehouses. Its filters are quite sophisticated, and are ideal for commercial real estate, making it an important tool for business and investors.
The key feature of Homezada is the home management dashboard that allows homeowners to schedule and monitor maintenance and repair work, to store documents and to track home improvement projects. This feature takes the app beyond the initial purchase and helps the users throughout their homeownership process.
These great digital real estate apps are clear evidence of the variety of opportunities in this sphere. Here are the possibilities of what can be included in new real estate software ideas: virtual tour and instant property information, auction platform and post-purchase management. Thus, analyzing these best digital real estate apps, you can find useful recommendations to build new applications that can successfully solve some problems in the sphere of real estate.
There are many possibilities for the mobile digital real estate market, and new app ideas and innovation are the terms to be looking for right now.
Taking time for a discovery phase is for sure the ideal first step into finding what is the best app to be investing for your business and the current market trends related to it.
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